If you’ve rented a home in the past few years, you’ll probably have first-hand experience of just how busy the market has been.
While we’ve seen fewer people competing for the number of rental homes available, we’ve still seen average advertised rents hit a 17th consecutive record, climbing to £1,291 a month. In London, the average monthly rental payment has risen to £2,633 a month.
The number of homes available to rent has improved (+11%) in the first three months of this year, compared to the same period in 2023. And there are less tenants (-17%) looking for a home to rent than at the same time last year.
But if we compare this to the steadier rental market before the pandemic began in 2019, there is still 15% fewer rental homes available , with lots more people looking to rent now (+54%) than in 2019.
In fact, our analysis shows that to bring the number of available rental homes back to anything like we saw in 2019, we’d need to see a significant increase in the number of rental properties come onto the market.
Rightmove property expert, Tim Bannister, says: “Even with some improvements to the number of rental homes available to rent, we’re still nearly 50,000 properties behind the pre-pandemic market, which is a stark reminder that we need more good quality rental homes, and we need to encourage investment from landlords to provide them.”
So, why are rents still rising?
At the beginning of 2023, there were around 19 tenants enquiring about every home available to rent. While that’s fallen to 13 enquiries per property this year, this is still almost three times more tenant enquiries than we were seeing per property back in March 2019. With not enough homes to meet demand, rents are continuing to be pushed upwards.
Tim adds: “The rental market is no longer at peak boiling point, but it remains at a very hot simmer. Looking at across the whole market, we can see some slow improvements for tenants, with more choice available, and competition with other tenants is slowly starting to ease. However, tenants may not feel the benefit of some of these improvements in their local market, as the balance between supply and demand remains so far from pre-pandemic levels.”
How can I prepare if I’m looking to rent somewhere new soon?
In such a busy rental market, it can really helpful to be in a position to act quickly to give yourself the best chance of getting the home you want. You may have already contacted several lettings agents and have viewings arranged. Some more tips shared by our property expert Tim include:
1. Move fast to set up a viewing
Set up instant property alerts, and even make yourself known to local estate agents, to make sure you’re one of the first to know about a newly listed property
2. Lay out your non-negotiables
This includes your maximum budget, how many rooms you need, and how long you intend on staying at the property. This will help keep the focus solely on properties that are right for you
3. Be flexible where you can
Being open to different move-in dates is tricky, but it can be an attractive addition to a tenant application
4. Be as organised as possible
Have your finances and documentation ready, so you can move through the tenancy application process smoothly and quickly
5. Widen your search, if you can
Home-hunters are increasingly looking outside of traditional hotspots when looking for their next property. Expanding your search could open up more options to find available properties, and you could potentially find cheaper homes, too